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Mobile marketing technology launched in the UAE

The UAE will be the first country in the Middle East to witness the launch of mobile barcode vouchers, with the release of MoSecure's Mobile Access Pack (MAP). The MAP aims to enhance interaction between brands and consumers, by allowing advertisers to push barcoded vouchers and tickets to mobile consumers via SMS.

With the global mobile advertising spend expected to hit $11.35 billion by 2011, according to Informa Telecoms and Media,
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